Paragon Bank has announced the appointment of Louisa Sedgwick as the new commercial director of its mortgages division.
In the new role, Sedgwick will be responsible for the strategic development of Paragon’s buy-to-let product proposition, including pricing and distribution.
Sedgwick has more than 30 years’ experience in the mortgage industry, and was most recently managing director for specialist mortgages at Hampshire Trust Bank. She has also worked at Vida, Leeds Building Society and Bradford & Bingley.
Joining Paragon on 3 April 2023, Sedgwick will be focusing on product innovation for the bank’s professional landlord customers and increasing the speed of new products to market, as well as supporting the green agenda in both new business and upgrading existing properties.
She commented: “I am hugely excited to get stuck into this role. Paragon has a fantastic reputation in the market, its ambitions and culture match my own and I’ve been impressed with Richard’s vision for the buy-to-let business. I want to support the business to achieve its strategic objectives and propel its growth through delivering compelling products for our landlord customers.”
She added: “The need to expand the UK’s private rented sector is more pressing than ever before and professional landlords will be driving the growth. The market also needs to address the energy efficiency improvement of stock and I am looking forward to finding solutions to help landlords achieve that.”
Paragon also confirmed that Sedgwick will report to managing director of mortgages, Richard Rowntree, and form part of the mortgage division’s senior leadership team.
“I am delighted to welcome Louisa to our team,” Rowntree added. “She brings a wealth of experience, which complements the skills and knowledge we already have in our team, to help us continue to drive the business forward.
“This is an exciting time for the buy-to-let business given the growth and pace of change in our market, and this new role will help ensure we are developing the right products for intermediaries and professional landlords, in line with our strategy and vision.”
Latest News
-
House price growth slows to 3% – ONS
-
Inflation remains unchanged at 3.8% in September
-
£8.8bn worth of BTL loans advanced in Q2
-
Quilter reports third successive quarter of £2bn+ inflows
-
IHT receipts total £4.39bn in six months to September
-
Younger advisers more likely to work with new clients, study finds
NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?
The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.
Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories