PMS Mortgage Club, part of Sesame Bankhall Group, has announced a new partnership with Key Group.

The move will see the launch of a new proposition, Later Life Solutions, which will enable financial advisers to help more customers in the later life lending market.

Later Life Solutions will provide a range of support options for PMS members who either currently advise on equity release, or are looking to qualify and enter this sector. The service will also assist advisory firms that prefer to refer this business to an established specialist in this market.

The adviser support available will also include access to Key’s Air Sourcing system for firms advising on equity release, as well as access to a whole-of-market panel that brings together equity release lenders, with access to hundreds of products and criteria.

Sesame Bankhall Group head of strategic relationships, Stephanie Charman, said: “Our exciting new partnership with Key will make it easier for PMS members to include equity release as part of their later life lending conversations with clients.

“It’s a rapidly growing market, with more and more people using their housing wealth to support their finances in later life and help their families to get onto the property ladder. We’ve also seen an influx of new providers and lenders, with around 750 products now available. Our new offering gives advisers access to a full suite of support, so they can choose the best solution for their business, whether that’s sourcing the best products or increasing their knowledge.”

Key business development director, Gary Little, added: “PMS and Key share a commitment to growing the market and helping advisers thrive through access to industry-leading solutions.

“Advisers who write equity release will benefit from access to our Air Sourcing later life lending system, which includes unique integration with Knowledge Bank and live rate updates from all lenders, helping them to deliver the best outcomes for their clients.

“Furthermore, advisers can access exclusive marketing support that they can use to promote equity release products to their clients, and help bring their conversations to life, which in turn will help to grow their business.”

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