PMS Mortgage Club, part of Sesame Bankhall Group, has announced a new partnership with Key Group.
The move will see the launch of a new proposition, Later Life Solutions, which will enable financial advisers to help more customers in the later life lending market.
Later Life Solutions will provide a range of support options for PMS members who either currently advise on equity release, or are looking to qualify and enter this sector. The service will also assist advisory firms that prefer to refer this business to an established specialist in this market.
The adviser support available will also include access to Key’s Air Sourcing system for firms advising on equity release, as well as access to a whole-of-market panel that brings together equity release lenders, with access to hundreds of products and criteria.
Sesame Bankhall Group head of strategic relationships, Stephanie Charman, said: “Our exciting new partnership with Key will make it easier for PMS members to include equity release as part of their later life lending conversations with clients.
“It’s a rapidly growing market, with more and more people using their housing wealth to support their finances in later life and help their families to get onto the property ladder. We’ve also seen an influx of new providers and lenders, with around 750 products now available. Our new offering gives advisers access to a full suite of support, so they can choose the best solution for their business, whether that’s sourcing the best products or increasing their knowledge.”
Key business development director, Gary Little, added: “PMS and Key share a commitment to growing the market and helping advisers thrive through access to industry-leading solutions.
“Advisers who write equity release will benefit from access to our Air Sourcing later life lending system, which includes unique integration with Knowledge Bank and live rate updates from all lenders, helping them to deliver the best outcomes for their clients.
“Furthermore, advisers can access exclusive marketing support that they can use to promote equity release products to their clients, and help bring their conversations to life, which in turn will help to grow their business.”
Latest News
NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?
The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.
Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories