Rosemount Financial Solutions (IFA) has appointed Nurture Financial Solutions as an appointed representative (AR).

Nurture FS is a new mortgage advice business based in Devon and run by former head of national accounts at Landbay, Joela Jenvey.

Jenvey has more than 25 years of experience within the mortgage industry, covering residential, buy-to-let, equity release, commercial, development finance, bridging loans and second charge mortgages.

She commented: “The idea of Nurture FS began with a simple yet powerful vision: to create a supportive, customer-focused business driven by a genuine desire to help clients achieve their property-owning and refinancing goals.

“I have worked with Rosemount for many years as a lender distribution partner, and it is a fantastic mortgage network. It offers an AR proposition that perfectly matches my business’ needs. The culture at Rosemount is driven by the expertise of Ahmed and his excellent team, they are extremely supportive and provide a fantastic training and compliance service, whilst allowing me the room to be creative with my business model in an ever-changing mortgage and protection marketplace.”

Rosemount CEO, Ahmed Bawa, added: “We are delighted to welcome Joela and Nurture FS to the Rosemount FS network. Her outlook on mortgage and protection advice aligns perfectly with Rosemount’s, which is why it’s such a good fit.

“Joela’s considerable experience in the mortgage industry has given her a brilliant insight into the propositions of different networks, so the fact that she has opted to join Rosemount is a real vindication of our approach. We have ambitious growth plans for the network and look forward to working with a range of new ARs and providing them with the higher level of support for which we have become known.”

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