Sesame Bankhall Group has launched a new campaign to help financial advisers who want to write more protection business.

As part of the group’s ‘Protection Pledge’ campaign, the support services group is asking advisers to sign up to commit to talking about protection with every client they advise.

In return, Sesame Bankhall Group will offer advisers a range of support from its experts, along with UK providers, to help introduce protection to every client conversation.

Providers offering support for the pledge include Aegon, AIG, Aviva, British Friendly, Canada Life, Cirencester, Guardian, Legal & General, LV=, Royal London, Scottish Widows, Shepherds Friendly, The Exeter, Unum, Vitality, and Zurich.

The Protection Pledge campaign will run for three months, with the content initially available to 11,000 advisers who are supported by PMS Mortgage Club, Bankhall and Sesame Network.

Sesame Bankhall Group head of protection and GI propositions, Emma Thomson, said that protection insurance provides “valuable financial support in times of real need”.

“That’s why we are asking advisers to join us and together place protection at the centre of their customer conversations,” Thomson commented. “In return, we promise to offer advisers a wealth of resources and training content, so those conversations become easier.

“However, we are also aware that writing protection business does not come naturally to everyone so we will help advisers link up with quality partner firms for those who would prefer to refer their clients to a protection specialist.

“By signing our Protection Pledge advisers will not only ensure customers remain financially resilient, even during the toughest of times, it will also open-up a valuable revenue stream for them. So, we encourage advisers not to wait around – and to sign up to our Protection Pledge today.”

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