Sesame Bankhall Group (SBG) has partnered with Eligible.ai to give PMS Mortgage Club and Sesame Network members access to its automated relationship management tool for their mortgage clients.

The strategic partnership with Eligible will see PMS Mortgage Club and Sesame Network offer the solution to their members on the best terms available in the market.

Eligible’s solution will immediately be made available to directly authorised members of PMS at a discounted rate, while Sesame will fully fund the cost of the service for its appointed representatives as part of its network package when it is rolled out to member firms over the coming months.

The automated client engagement solution has been designed to help advisers maintain and enhance their existing client relationships.

Eligible’s system delivers automated communications tailored to each client’s specific situation, including market updates, product and educational content, as well as ‘end of mortgage deal’ notifications.

SBG proposition director – mortgages and later life, Alex Beavis, said: “Data suggests that around half of all intermediary clients are lost at product maturity, due in part to limited client contact between mortgage completion and deal expiry.

“With a spiralling cost of living, rising interest rates, and record numbers of mortgage holders reaching the end of fixed-rate deals over the next 18 months, it has never been more important for advisers to engage with clients and review their financial needs.

“As a group that supports thousands of UK mortgage firms, we are committed to helping advisers to continually improve their client engagement. Our new partnership with Eligible helps us do just that.”

Eligible co-founder, Rameez Zafar, added: “As the market shifts towards longer fixed-rate  products, this solution will give PMS and Sesame members peace of mind that their customers are receiving regular, personal and valued communications for the life of the product.

“It will also ensure that as soon as a client is seeking advice, the adviser is notified, giving them a real-time understanding of client engagement and potential selling opportunities.”

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