rockwealth has received investment from Swedish financial group, Söderberg & Partners, to strengthen the financial planning firm’s infrastructure.

The UK company suggested that greater scale would also mean better pricing on investment platforms and fund management, with savings flowing directly to clients.

rockwealth operates 14 offices across England, Wales and Scotland, with several more locations planned, and client assets under advice approaching £1bn.

Söderberg & Partners, a Stockholm-based group founded in 2004, has around 5,000 employees across Europe and has backed several advice firms based in the UK over the last few years. Its latest investment in rockwealth has now been approved by the Financial Conduct Authority.

“Söderberg has invested in rockwealth because we see a strong cultural alignment and a shared commitment to long-term, client-focused advice,” a spokesman for Söderberg, Joakim Bornold, commented.

“We believe rockwealth is exceptionally well-positioned for the future, and we're genuinely excited about what we can achieve together through this partnership.”

rockwealth’s founder and managing partner, Tim Horrocks, said: “When an experienced European firm examines what you do – the investment philosophy, the fee structure, the financial planning process – and decides it's worth backing, that’s a powerful validation of our approach.

“But for clients, nothing changes. Your adviser remains your adviser. The investment philosophy stays the same. So do the fair, fixed fees. We’re a strong national firm that continues to offer great local service. We have a team of experienced financial planners trying to do the right thing for their clients. That’s what we’ve always done, and that’s what we’ll continue to do.”

Head of client education at rockwealth, Robin Powell, added: “rockwealth was championing evidence-based investing and transparent fixed fees long before they became fashionable. The rest of the industry is now moving in the same direction.

“With Söderberg’s backing, we can do more of what we’ve always done: help people see through the jargon and understand what genuinely works.”

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