Succession Wealth has announced the acquisition of True Wealth Group, a financial planning and wealth management firm with £1.1bn in assets under advice.

The deal is Succession’s fifth acquisition under Aviva ownership and its third of 2024, following the purchases of DFP Health & Wealth Management and London Wall Partners. The three acquisitions this year have in total brought in £2.2bn of client assets for Succession.

Independently owned and managed, True Wealth Group is headquartered in Leeds but operates in five offices across the UK, including in Belfast, which will represent Succession’s first entry into Northern Ireland.

True Wealth Group’s management team, led by co-founders John Baxter and Tim Crew, have been providing financial planning, wealth management, and consultancy services together for 20 years.

“John and Tim have built a fantastic business, and we are delighted to welcome them to Succession,” Succession Wealth CEO, Roger Marsden, said.

“This acquisition enhances our presence in the North of England and marks our expansion into Northern Ireland, areas key to our long-term strategic growth plans as we build the independent national wealth planning firm of choice.

“We currently see a large number of high-quality firms looking for a partner who can offer long term security for their clients, together with a proven track record of making integrations work, and a continued dedication to the importance of genuinely independent advice.”

Baxter added: “After years of growth, partnering with a well-capitalised national firm felt like the natural next step for our business. We spoke to dozens of firms, and only a deal with Succession gave us confidence that we wouldn’t be compromising on our proposition and our core value, which is to deliver an evidence-based investment philosophy with our clients’ best interests at heart.”

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