More than two in five (42%) financial advisers would say younger family members have influenced their clients towards sustainable investing, new research from Prudential has found.
The study also found that almost half (47%) of advisers associate sustainable investing with sustainable living, but many say the topic has yet to be raised.
Prudential’s research, based on a study of 200 UK advisers, also highlighted concerns among advisers about shifting their client’s investment behaviours and perceptions in relation to ESG investing. It found that 67% of advisers stated getting clients to change or challenge their behaviours as they got older was difficult. Despite this, almost half (46%) agreed that clients do have an appetite for investing responsibly.
However, advisers also cited a need for more education and supportive, informative materials around the benefits of ESG investing. Prudential found that a fifth of surveyed advisers (21%) said they felt their clients saw little incentive in sustainable investing, with many suggesting there needs to be more quantifiable information provided so that both clients and advisers understand the positive impact investment decisions can have.
Prudential ESG investment expert, Catriona McInally, said that sustainable investing is starting to feature “more and more” in discussions advisers have with their clients.
“Most of us are already starting to consider how we live and the household decisions we make, such as recycling and electric vehicles, but fewer of us have grasped that perhaps one of the biggest impacts we can make is what we do with our money,” McInally commented.
“Where and how we invest is a simple way for us all to do ‘our bit’. The climate emergency, changing government policies and the increase of scrutiny on company practices has driven a desire to live more sustainably and sustainable investing is a core part of this.
McInally also suggested the pandemic has prompted a change in financial priorities, and accelerated a demand for responsible investing.
She added: “Against this backdrop of constant change, it is increasingly important that advisers are fully aware how best to meet their clients’ changing needs, as well as what resources are available to help. Our research suggests there is an appetite for advisers to know and share more about ESG investing with their clients and we’re here to help with that.”
Latest News
NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?
The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.
Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories