7IM has added a number of new tools and functionality enhancements to its platform, which includes an integration of software from ZeroKey.

ZeroKey is a web-app that enables advisers to transfer client data from their own tech stacks into 7IM’s illustrations and application tools, eliminating the need for advisers to manually rekey data.

The web extension also enables advisers to easily access their clients’ data.

The move is part of a multi-million-pound and multi-year investment into 7IM’s proprietary technology and a key pillar of its strategic growth plans and commitment to providing its service to advisers and clients.

Alongside new tools, 7IM has expanded its investment range, with the addition of the Standard Life international bond to the list of bond providers available on its platform.

This provides an open architecture wrapper, giving advisers the freedom to manage their clients’ investments without being tied to a particular platform.

It comes as 7IM last week introduced Brooks Macdonald as a new DFM partner through the Retirement Income Solution (RIS) available on the platform.

Managing director for platform and intermediary partnerships at 7IM, Russell Lancaster, said: "As part of our ongoing conversations with advisers, we are aware of their frustrations such as a lack of integration between technology and this being a major cause of inefficiency in their businesses.

"We continue to listen and are actively addressing these pinch points by investing in technology to make their lives easier. We know that we must constantly evolve what we offer in line with adviser and clients’ needs if we are to realise our ambitious growth plans."

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