AI use among financial advisers rises by 31 percentage points in a year

The proportion of UK financial advisers using artificial intelligence (AI) has increased by 31 percentage points over the past year, analysis from Intelliflo has revealed.

Its 2026 UK Advice Efficiency Survey found that AI adoption had risen from 43% 12 months ago to 74%.

While the report argued that AI adoption was transforming advice delivery, it also highlighted persistent operational challenges, as fragmented technology and poor integration continued to drain firms’ resources and impact client outcomes.

Firms were found to be using AI for manual administrative work rather than for the advice itself, with note-taking and transcription the most common application (87%), followed by report writing (44%).

Report writing was cited as the most time-intensive task, with 30% of advisers spending three or more house per report, while 10% spent over five hours on each.

Fragmented systems remained the primary operational problem, as 61% of firms ran five or more core systems and 57% had four or more investment platforms.

Over two thirds (68%) of advisers cited manual data entry as a challenge, while 63% pointed to poor system integration.

More than a third (38%) reported seeing data errors in at least 11 out of every 100 client cases.

However, digitisation aspirations were outpacing execution, with paper usage still commonplace despite advisers wanting near-complete digital workflows.

Advisers were asked to rate how efficient they believed current financial advice journey workflows were out of 10, and the average efficiency rating stood at 6.23.

Only a quarter (25%) rated their workflows at eight or above, while 75% felt their current processes restrict their ability to deliver good client outcomes to some degree.

If advisers’ time was freed up by more streamlined processes and improved efficiency, 66% would serve more clients and 47% would focus on business development, while 17% would move to a four-day working week.

“Our 2026 Advice Efficiency Survey shows the advice profession has made up its mind on AI, with adoption jumping from 43% to 74% in a year,” said Intelliflo CEO, Nick Eatock.

“But firms are bolting these tools onto infrastructure that's already fragmented. Efficiency sits at just 6.23 out of 10, and three-quarters of advice professionals say their processes limit the client outcomes they can deliver.

“There's a clear business case for modern, integrated solutions. Advisers told us they want to grow their client base and build their business. Done well, technology lets them do both.”



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Mortgage Advice Bureau and AI in the mortgage sector
Chief executive officer at Mortgage Advice Bureau, Peter Brodnicki, and founder and managing director at Heron Financial, Matt Coulson, joined content editor Dan McGrath to discuss how Mortgage Advice Bureau is using artificial intelligence to make advancements in the mortgage industry, the limitations of this technology and what 2026 will hold for the market

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

Advertisement