Air Later Life Academy (LLA), the commercial and training organisation for later life advisers, and Air Mortgage Club, the distributor for equity release and later life advisers, have both announced a new relationship with Care Box.

Care Box, which has been created by the independent UK long-term care specialists, My Care Consultant (MCC), provides comprehensive support for both non-regulated and regulated care advice.

The online resource designed for financial advisers also provides tools, information and guidance on care-related topics, and the ways to pay for care – with its regularly updated content driven by subscribers.

The new partnership will provide members of both Air LLA and Air Mortgage Club with access to subscribe to Care Box on either a monthly or annual basis.

Air Group commercial director, Gary Little, commented: “The UK’s care system is undeniably complex and constantly changing, and while our Academy and Mortgage Club members might not be specialist advisers in this area, the likelihood is they will be asked general questions by clients on a whole range of care-related topics.

“This is why we are working with Care Box to ensure that those advisers who wish to expand their knowledge, or indeed are looking at potential opportunities in the care market, can use the vast range of resources available online in order to support their learning.

“The team at MCC, who are behind Care Box, have unparalleled expertise in this market and we couldn’t wish to work with a better operation in this space.

“We are looking forward to helping them develop this new proposition and to helping our members access what is an incredible resource.”

MCC said the online Care Box resource will provide a whole sales toolkit to help advisers develop their business, as well as a broad range of easy-to-use guides and tools that advisers can share with clients.

MCC founding director, Jacqueline Berry, added: “MCC helps consumers navigate the complex social and health care systems that operate across the UK. We also help financial advisers deliver comprehensive care propositions to their clients.

“To this end we built Care Box Online to provide support to advisers on both non-regulated and regulated care advice, whether they provide care advice in-house or outsource to a specialist, like MCC.

“We are proud to be an ambassador of Air, and we are delighted that they have chosen to work with us in this way as we believe the partnership will provide valuable support to advisers and firms in this important, growing market.”

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