Lloyds Banking Group has today confirmed that the Halifax brand will change to Lloyds.
Existing Halifax customers will start to use the Lloyds app in the coming months and will see their accounts rebranded to Lloyds over time. As part of this change, the Halifax brand will stop opening new accounts.
Halifax branches will be rebranded to Lloyds – meaning that Lloyds will continue to offer one of the largest branch networks in the UK today.
There is no change to Bank of Scotland, which will continue to offer the same experience and propositions, exclusively to customers in Scotland.
Furthemore, the group, which has 531 branches overall, will start dismantling signage at the 190 Halifax-branded sites from early 2027. No branches will be closed as a result of the changeover.
“As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number,” Lloyds Banking Group, CEO, consumer relationships, Jas Singh, said.
“But as Lloyds customers, they’ll get the best innovation and experiences we offer. Our Lloyds customers are already benefiting from a significant investment into propositions like Club Lloyds, Lloyds Premier, Lloyds Ultra and Lloyds Rewards – and now we’re really excited that Halifax customers can bank on Lloyds for more.”












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