Mortgage Advice Bureau has rebranded its core adviser and consumer-facing business as Mab, as evolves from a mortgage intermediary into a broader, technology-enabled homeownership advice business.

Founded in 2000, Mab now supports more than 2,100 advisers across more than 200 appointed representative firms, handling more than £30bn of loans annually.

The streamlined name is already widely known among brokers, advisers, lenders and consumers, with partner firms adopting the new brand over the coming months. Existing customer arrangements remain unchanged, as does the company's London Stock Exchange ticker (it is listed on the main market).

Founder and CEO Peter Brodnicki said: “When I founded Mortgage Advice Bureau in 2000, the name said exactly what we did. It has served us well for 26 years, but the business today looks very different. We want to be known for more than the mortgage, and as more people turn to digital and AI search, brands matter more than ever. That’s why now is the time to change.”

The business aims to engage with customers earlier and support them throughout their homeownership journey, rather than focusing solely on individual mortgage transactions. For advisers and partner firms, the new identity provides a consistent brand backed by technology, including AI-powered tools, designed to reduce administration and free up time for customer relationships.

Mab is the core consumer-facing brand of the wider Mab Group, which also includes Fluent Money, First Mortgage and HomeOwners Alliance.

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