West One has become the latest firm to join Primis’ panel of approved bridging lenders.

The move gives the mortgage and protection network’s brokers access to West One’s range of bridging products alongside the lender’s residential and buy-to-let product suites.

West One offers first and second charge bridging solutions across residential and semi-commercial property, with regulated and unregulated lending options.

To enhance the partnership, West One will feature on Primis webinars for the Midlands, North and South of England, as well as Scotland, introducing brokers to the product and help them identify opportunities to support their clients in new ways through short-term finance.

Director, strategic partnerships at Primis’ parent company, LSL Financial Services, Craig Hall, said: "We're delighted to welcome West One to our panel of approved bridging lenders. Over the years, West One has emerged as one of the leading names in short-term finance, with a reputation for a flexible, personalised approach and an extensive product set.

"Our brokers already have access to West One's residential and buy-to-let products and we're confident that adding its bridging range will prove a valuable addition to their toolkit."

Head of sales – short-term division at West One, Jez Quinn, added: "Our expansion into bridging with Primis will help their ARs broaden their proposition, support a wider range of client needs and create new revenue opportunities. By giving advisers access to flexible short-term finance solutions, we’re enabling them to add even more value to their clients while growing their own businesses."

---