Purplebrick Mortgages has partnered with customer service technology firm, JammJar.

The collaboration will give advisers and administrators across Purplebricks Mortgages access to JammJar’s AI-powered platform, which is designed to remove admin, automate compliant follow-ups, and support communication throughout the mortgage journey.

JammJar’s platform supports mortgage processes using AI and support advisers and administrators with case management, compliance and audit trails, communications and customer updates and document validation.

Managing director at Purplebricks Mortgages, Robert Nichols, said: “JammJar allows us to scale and strengthen our service without increasing costs. It lets our advisers spend more time advising and less time ticking boxes – meaning faster case progression, better conversations and a more human experience for every customer.”

Chief executive officer and co-founder at JammJar, added: “Mortgage advice has always been built on people. For most customers, a mortgage is the biggest financial commitment they’ll ever make, and the real value of an adviser isn’t just about rates or paperwork - it’s about reassurance.

“There’s a lot of noise around AI, but this technology is only powerful when it enables more human connection, not less. That’s exactly what JammJar does – it takes care of the admin so advisers can focus on meaningful conversations. Advice should feel more human, less transactional, and that’s what our operating system achieves.

“Purplebricks Mortgages is a great example of a firm that’s embraced how technology and empathy together can unlock new opportunities for advisers and customers alike.”

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