Vida announces changes to senior management team

Vida Homeloans has announced several changes to its senior management team, which have been designed to support the further growth of the lender in the UK specialist mortgage market.

The lender has promoted Mike Cook, who joined the organisation in 2016, to commercial director. Cook will oversee the development of the balance sheet as Vida expands, identify further market opportunities and work on pricing strategies to meet customer demands.

Furthermore, Andy Middleton has been promoted to head of product and proposition, and will manage the development of Vida’s specialist mortgage product offering.

Vida has also promoted David Whitford to head of intermediary support, where he will build and manage the telephone business development team that supports the lender’s 10,000 registered intermediaries.

Commenting on the appointments, Belmont Green CEO David Tweedy said: “As Vida has now exceeded over £1bn in mortgage originations, we have taken the opportunity to make these changes to enable further growth in our business.

“Mike, Andy and David have done a great job over the past two and a half years and at Vida we are always delighted to be able to grow and appoint talent within the business.”

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