Canada Life partners with not-for-profit group to provide financial education

Canada Life has partnered with not-for-profit organisation, ELSA Next Generation, which provides targeted educational programmes to young people.

The move aims to address gaps in financial capability for young people in Hertfordshire and help boost career-readiness for those from less-advantaged socio-economic backgrounds.

Canada Life will fund the development and delivery of interactive workshops informed by survey feedback from local young people and teachers to ensure the content is relevant and relatable.

The workshops aim to help young people navigate topical, real-world financial scenarios such as understanding payslips and planning pensions, equipping them with essential skills that help lay a foundation for long-term financial security. Canada Life staff will also provide career talks, work experience, and mentoring.

Social impact manager at Canada Life, Antoinette Lee, said: “Canada Life is committed to making a positive impact in the communities where we live, work, and do business. This partnership is a key part of our broader social impact strategy, which aims to champion financial inclusion for the most vulnerable and support our people having a positive impact.”

ELSA founder and CEO, Jane Shipley, added: “Through this collaboration we aim to fill the gap in financial capability – an essential life skill often missing from many curricula. This need is frequently voiced by the young people to whom we deliver our programmes.

“By partnering with Canada Life, we will be able to reach an even larger audience of young people, addressing this crucial life skill, helping them enhance their competencies and proficiency in financial management and resilience.”



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