First Mortgage acquires KFH’s mortgage division

First Mortgage, which is part of Mortgage Advice Bureau (MAB), has announced the acquisition of Kinleigh Folkard & Hayward’s (KFH’s) mortgage division for an undisclosed sum.

The company said the deal marks a “significant entry point” into the London property market, accelerating First Mortgage’s expansion strategy and increasing its presence across the South of England.

KFH, an estate agency group, has more than 50 branches across London and the move to integrate KFH’s mortgage division into First Mortgage will improve the brokerage’s ability to serve homebuyers across the capital.

As part of the acquisition, First Mortgage will be joined by KFH’s mortgage advisory team, led by Kelly Wicks and Malcolm Waldron.

First Mortgage CEO, Ian McGrail, said: “We’re genuinely excited to welcome Kelly, Malcolm, and their exceptional team into First Mortgage, whose reputation for professionalism and client care aligns perfectly with our own vision and values.

“Together, we look forward to building on their impressive legacy and supporting even more London customers with the high-quality advice they deserve.”

Distribution director at Mortgage Advice Bureau, Gareth Herbert, added: “First Mortgage’s entry into the London market via the KFH acquisition is a crucial step in MAB’s strategic expansion.

“We’re excited for the two firms to flourish through this partnership.”



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


AI, finfluencers and the future of broking
The mortgage industry is evolving faster than ever. In this MoneyAge video, we examine the opportunities and challenges redefining the broker landscape, from AI-powered lending and changing customer expectations to housing affordability, property supply and the rise of financial influencers. Our guest from Chorley Building Society shares practical insights on what brokers need to do to stay relevant and thrive in a rapidly changing market.

Pure Retirement and the role of lifetime mortgages
Senior content editor Dan McGrath is joined by strategic account manager at Pure Retirement, Tash Phillips, to discuss the lifetime mortgage market, the role of equity release in the industry and how the firm’s range of products, including its interest servicing lifetime mortgage, can serve the sector moving forward in the ever-changing lending space.

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?