First-time buyers creating ‘two-tier market’

Over two in five first-time buyers (42%) are opting for high loan-to-value (LTV) mortgages, according to analysis by Moneyfacts, although figures showed there is also a significant minority seeking deals with higher deposits.

Three in 10 first-time buyers (30%) are opting for 90% loan-to-value (LTV) mortgages, while the data also showed that 12% are looking at 95% LTV options.

Moneyfacts suggested this hints at many first-time buyers relying on 5-10% deposits, which translates to £13,560 to £27,120, at an average UK house price of £271,188.

However, Moneyfacts also reported that 31% of first-time buyers are also seeking mortgages with sub-75% LTVs. Based on a 25% deposit on the average UK house price would requiring around £67,800, Moneyfacts said there is also a distinct group of first-time buyers in a favourable financial position.

Head of consumer finance at Moneyfacts, Adam French, suggested that the widespread nature of first-time buyer LTV demand reflects a housing market “increasingly shaped by unequal starting points”.

“While many first-time buyers are stretching themselves with 90–95% LTV mortgages due to deposit constraints, a notable minority are entering the market with substantial deposits, often helped by family support or inheritance,” French commented.

“The concern is that it is creating a two-tier market where buyers with higher deposits can access cheaper rates and lower monthly repayments, while others pay a hefty premium.

“For second-time buyers and remortgage customers, the data shows equity remains king, with most waiting to build at least 25% equity. Although wise buyers should note that materially cheaper average rates kick in at around 15% equity.”



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.