Sesame Network and PMS Mortgage Club, which are both part of Sesame Bankhall Group (SBG), have added Holloway Friendly to their respective protection panels.

Holloway Friendly is a mutual society that offers income protection insurance to support its members through sickness and injury.

Having created the first income protection plan over 140 years ago, the society aims to serve customers looking to secure a strong financial base for the future, regardless of their lifestyle and health profile.

Group partnerships and propositions director at SBG, Stephanie Charman, added: “We believe income protection, alongside other protection products, should play a crucial role in every financial plan. That’s why a key aim for us in 2024 is empowering customers to make better protection decisions, by continuing to expand our panel of high-quality providers and bolstering the support and guidance on offer for advisers.

Charman continued: “As an industry veteran and specialist in income protection, Holloway Friendly is highly regarded for its clear and flexible offering, which makes them exactly the kind of provider we want to work with in the current market.”

CEO at Holloway Friendly, Stuart Tragheim, said: “In these challenging financial times, safeguarding your income has never been more crucial, and income protection should be a focal point in every adviser’s discussions with clients.

“We are thrilled to announce our partnership with Sesame Bankhall Group and are eager to bring our acclaimed, five-star rated product, My Sick Pay, to their advisers. Holloway is delighted to join forces with SBG, recognising the significance of this collaboration for the benefit of all involved.”

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