Landbay has announced the launch of a new broker portal and at the same time revealed a new brand identity.

The specialist buy-to-let (BTL) lender said it is committed to making BTL lending “better for brokers”.

Landbay’s new portal will now have all systems built and maintained in-house, involving users throughout the development process, and creating tools to meet their needs.

The lender also said that its new brand line, “Your lending partner”, will reflect the trusted relationships that the lender has with its customers and intermediary partners.

Landbay CEO, John Goodall, commented: “The launch of the new broker portal is a significant milestone we’re exceptionally proud of. Our new brand supports this leap in technology and service, signalling a new chapter for Landbay. The team has done a fantastic job collaborating with customers and intermediary partners to create a better brand experience for everyone.”

Chief product officer, Jays Shortt, added: “After extensive user-research, we’ve developed a super-fast, easy-to-use portal for intermediaries to submit their applications. Decisions come back quickly, case tracking has never been easier and the whole process from application to completion is more transparent than ever before.

“Chris Burrell, our CTO, and I are delighted with what we’ve achieved with the portal and its underlying platform. The amount of quality work the teams have put into its creation has been phenomenal.”

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