LDNfinance has announced that Greg Cunnington is to become the firm’s new chief operating officer.

Cunnington joins the London-based adviser following almost 15 years at Alexander Hall, where he previously held the positions of director of relationships and new homes, and associate director.

Following a rebrand for LDNfinance at the end of 2021, Cunnington’s move marks a period of rapid growth for the brokerage, with this appointment following five others since the beginning of January. He will join co-CEOs, Anthony Rose and Chris Oatway, to bolster the senior leadership team.

Cunnington commented: “I’m thrilled to be starting a new chapter with LDNfinance as a significant person within the business. I’m excited to take on a new challenge and look forward to applying my knowledge firsthand to help expand and grow the business. As a multi award-winning firm, I look forward to being part of LDNfinance’s high calibre team.”

Co-CEO, Anthony Rose, added: “Greg will bring valuable expertise and experience to the business as we further bolster our C-suite with his appointment. He has a strong track record of strategic leadership and operational activities.

“His expertise will help us to expand our lender reach and enhance our service capabilities to new and returning clients.”

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