The MCI Club has launched a new digital mortgage broker platform that will be free to use for all existing club members, as well as new registrants.

Using the same platform used by online broker, Burrow, previously known as Dwell, MCI suggested the interactive chat adviser will supplement brokers’ online activities – by helping them attract new clients digitally, and then qualify new and existing clients.

The client will gain access to the platform via a link on the broker’s website, or via an email from the broker, and MCI added that the client will be completely branded for each broker’s business to help them feel like they are still dealing with the broker directly.

MCI announced the platform gathers information from the client, including personal and employment details, as well as the type and size of mortgage required, and then uses a combination of product, criteria and affordability sourcing to deliver a mortgage report back to the client.

MCI head, Phil Whitehouse, commented: “The Burrow platform is a fantastic enhancement to any UK intermediary business. It supplements any broker’s usual proposition, providing them with an online presence to compete with the Habitos and Trussles of this world, that have dominated the headlines in recent years.

“It levels the playing field for each and every intermediary business, by providing a digital broker platform that reflects and compliments each broker’s business uniquely. Leads can be integrated into any back-office system and the white-labelling options ensures there is no ‘bump’ when moving from an intermediary’s website to the digital broker.

“Dealing with clients that have been through this process online will save brokers a huge amount of time as the basic data gathering and qualification will have been completed already.”

MCI’s parent company, the eKeeper Group, has developed the Burrow platform for the intermediary sector, having trialled the system for six months and observed ‘extremely positive’ results.

“The Burrow platform eliminates the online challenges facing all UK mortgage brokers,” eKeeper commercial director, David Bennett, added. “More and more we see online engagement dominating in terms of capturing and retaining clients.

“By enabling intermediaries to have their own digital mortgage broker and integrate that into their existing processes and systems, every UK intermediary can have the best of both worlds.”

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