more2life has announced the appointments of Fran Green as national sales manager and Nurlana Kerimli as business development manager.

The equity release lender revealed Green will join the company with over 20 years of experience within the financial services sector, most recently in her previous role at Shawbrook Bank, to lead the business development team in delivering more2life’s “ambitious” growth plans.

As national sales manager, more2life suggested Green is to focus on helping the company support advisers, as well as explore opportunities in the later life market.

She said: “I am looking forward to working with the team at more2life and as part of the wider Key Group to promote their diverse proposition in this growing and dynamic market.

“It is a very exciting time for the business and my focus will be on helping my team to attract new business while leading the national BDM team as they work to support advisers as they grow their own businesses.”

more2life also stated that Kerimli’s appointment will add client service experience gained at Barclays, as well as a deep understanding of the support that advisers need which she developed during her four year career as a mortgage adviser, to the existing business development team looking after the central region.

Kerimli commented: “Having worked in a variety of customer facing roles and as an adviser, I found the later life lending markets’ potential exciting. There is so much opportunity and I can’t wait to help advisers support their customers as they look at how they can use their housing equity in later life.”

The equity release lender suggested these new roles reflected the wider group’s growing support for advisers in the later life market through referrals, sourcing and products. The BDM team will report to Green, who in turn will report into Key Group sales director, Paul Glynn.

Glynn added: “At a time of great uncertainty in the wider market, we are delighted to be in a position to add new members to the team and increase our support for advisers. Both Fran and Nurlana will be great assets to the business and I look forward to working with them to help on exciting new developments across the group.”

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