SimplyBiz has launched a specialist income protection offering as an extension to its existing SimplyProtect panel.

This specialist panel provides exclusive access to rates as well as educational events and resources for its member firms.

SimplyBiz supports more than 3,000 intermediary firms with regulatory and business support while providing product distribution support to over 400 financial institutions.

The firm’s panel, which has launched with three partners – British Friendly, Holloway Friendly and National Friendly – aims to help SimplyBiz members improve their income protection propositions and broaden their support for clients.

SimplyBiz stated that these three inaugural partners offer income protection for a range of customers, specialising in those with occupations or illnesses that may not get standard terms, increasing the likelihood of both finding a policy that fits a specific client situation, and getting acceptance.

Commenting on the launch, SimplyBiz head of protection services, Emma Vaughan, said: “We’re delighted to be expanding the range of solutions our members have access to with the launch of the SimplyProtect specialist panel.

“British Friendly, Holloway Friendly, and National Friendly have all taken big steps in the protection industry over the last couple of years and I am pleased that we can now share their offering with the firms who use our services.

“Income protection is an increasingly vital business area, and it should be part of the foundation of all advice given. The introduction of our specialist panel will improve accessibility to a more diverse breadth of solutions, thereby delivering better outcomes for both advisers and clients.”

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