SimplyBiz launches specialist income protection proposition

SimplyBiz has launched a specialist income protection offering as an extension to its existing SimplyProtect panel.

This specialist panel provides exclusive access to rates as well as educational events and resources for its member firms.

SimplyBiz supports more than 3,000 intermediary firms with regulatory and business support while providing product distribution support to over 400 financial institutions.

The firm’s panel, which has launched with three partners – British Friendly, Holloway Friendly and National Friendly – aims to help SimplyBiz members improve their income protection propositions and broaden their support for clients.

SimplyBiz stated that these three inaugural partners offer income protection for a range of customers, specialising in those with occupations or illnesses that may not get standard terms, increasing the likelihood of both finding a policy that fits a specific client situation, and getting acceptance.

Commenting on the launch, SimplyBiz head of protection services, Emma Vaughan, said: “We’re delighted to be expanding the range of solutions our members have access to with the launch of the SimplyProtect specialist panel.

“British Friendly, Holloway Friendly, and National Friendly have all taken big steps in the protection industry over the last couple of years and I am pleased that we can now share their offering with the firms who use our services.

“Income protection is an increasingly vital business area, and it should be part of the foundation of all advice given. The introduction of our specialist panel will improve accessibility to a more diverse breadth of solutions, thereby delivering better outcomes for both advisers and clients.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.