End-to-end mortgage platform, Smartr365, has announced a new integration with Uinsure’s new technology, UinsureCX, to strengthen its home insurance offering.

Smartr365 said the integration seeks to further streamline the homeownership journey through the enhancement of the general insurance products offered via the platform.

Uinsure CX allows advisers to automate insurance quotes and drive engagement and education of the need for insurance at key moments in the mortgage journey, such as application, offer, and exchange. It also gives clients the ability to purchase their own insurance digitally.

Through the partnership with Uinsure, advisers using the Smartr365 platform can provide customers with a package across borrowing and insurance, to reduce paperwork, allow more time for client engagement and, in turn, help to boost client retention.

Smartr365 CEO and founder, Conor Murphy, commented: “UinsureCX is a brand new product that is the first of its kind to be integrated into an end-to-end mortgage and protection platform and a fantastic addition to the array of tools available through Smartr365, each designed to streamline the mortgage journey.

“UinsureCX allows homebuyers to manage their own home insurance purchase reducing the workload and advice risk for brokers, while adding an extra revenue stream to mortgage cases.

“We are committed to the digitalisation of the mortgage journey and are delighted to be able to offer this new feature via our platform. We look forward to building our relationship with Uinsure further as we continue our work to improve the mortgage journey in 2023 and beyond.”

Chief partnership and marketing officer of Uinsure, Lauren Bagley, added: “With around 75% of advised mortgage clients going outside of the intermediary market to buy their insurance today, the integration with Smartr365 will help advisers reshape how insurance is provided while making it more convenient for customers to buy.

“For the first time, insurance is well and truly interwoven into the mortgage journey and we’re delighted to be partnering with Smartr365 as we embed UinsureCX across the market.”

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