TMA extends partnership with Eligible.ai

TMA Club has announced it is extending its partnership with Eligible.ai to offer members access to an automated customer retention tool, Retain.

The tool is being offered via a special promotion to directly authorised (DA) firms across TMA for another three months.
 
TMA indicated that Retain would give the business a “real-time understanding” of its client base, and help advisers to keep in touch, nurture, and inform clients automatically – so that advisers keep each client and capture every referral.

The system, which learns about client’s needs, will send them firm-branded communications relevant to their current situation, notifying advisers when they are ready to talk about their options, the club added.
 
TMA development director, Lisa Martin, commented: “At TMA, we are fully committed to supporting brokers with the tools they need in order to succeed, especially as we face the ongoing Covid-19 crisis.

“It is during times like this when technology becomes a crucial part of a broker’s business and we are confident that the announcement today will be welcomed with positive sentiment across the intermediary community.
 
“Eligible.ai’s tool will do the legwork for DA firms, helping them re-engage with existing clients so that they can dedicate more time to providing customers with the financial support they need, particularly as the current situation progresses. This will help many of our firms boost their product transfer and remortgage offerings over the coming weeks, and ultimately, strengthen their business.”

Eligible.ai co-founder and CEO, Rameez Zafar, added: “During the current climate, the market is having to adapt to new ways of working in a bid to continue to provide a valuable service to clients.

“Now more than ever, advisers need to embrace technology to communicate, support and provide advice. Retain will enable TMA advisers to engage with every client, spend less time on administrative work and focus on what really matters – supporting clients, especially during these uncertain times.
 
“We are delighted to extend our partnership with TMA to ensure as many members as possible have the best tools to hand to help them succeed in the weeks and months to come.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.


Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.