Vida Homeloans has announced the launch of an exclusive club at an event in London this week.

The specialist lender revealed it is establishing its ‘V Club’ to bring industry leaders together.

V Club members will have access to exclusive products and the ability to build the proposition in partnership with Vida. The club will provide a forum for discussion, as well as an opportunity to support members through exclusive content, events, and marketing support.

Vida confirmed the club will have a select group of founding partners from companies across clubs, networks, specialist distributors and new build, all working together to strengthen relationships across the industry.

The new club follows Vida’s recently completed brand refresh while the specialist lender has also recently launched an updated product set, a new risk tiering structure, and improved procuration fees, to recognise the additional work required by broker partners when managing a specialist application.

“Our partner companies told us that to build greater understanding of their market needs they wanted to work more closely with us and co-create solutions for their clients,” commented Vida director of mortgage distribution, Richard Tugwell. “The V Club gives us the platform to make this happen and to support them as we continue our growth.”

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