EV has launched the first phase of its long-term partnership with AIB life, introducing a hybrid advice solution that delivers a digital financial planning service.

The solution by the UK financial planning software provider promotes adviser-led journeys and has been integrated into the wide AIB life technology system. The hybrid service has also been rolled out to AIB financial planning advisers nationwide.

The partnership between EV and AIB life is a new joint venture between AIB and Great-West Lifeco, and the new solution is expected to deliver a breadth of digital efficiencies across multiple areas, including protection, investment, and pre-retirement advice.

The solution will also provide initial customer triage to help identify the individual’s advice needs.

Chief commercial officer at EV, Gary Wheeler, said: “Through our partnership with AIB life, we’re launching a fully integrated, hybrid financial planning solution that combines digital capability and traditional adviser-led journeys. We share AIB life’s mission to help people on their path to financial security, one step at a time, by providing accessible financial planning that consistently delivers the best customer outcomes.

“The solution delivers quality, engaging advice journeys that help customers take control of their money and improve the security of their financial futures. We are delighted to partner with AIB life to provide them with an advice solution that enables them to offer the best customer experience for many years to come, while helping further scale their operations.”

Head of commercial strategy, advice and distribution at AIB life, Tom Matthews, added: “Across all industries, we’re seeing the most successful providers are working with their customers in the way that suits them best. For potentially complex and bespoke topics, such as financial planning, the balance to allow different groups of customers to engage through digital-first or advisor-led offerings based on their own needs and preferences is proving to be crucial.

“Our new solution provides us with a modern platform that enables us to offer cost-effective, consistent advice. The integration of EV into our wider technology ecosystem will broaden access and appeal of our offering and will ensure we can support customers through each step of their financial lives.”

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