Insurance, investment and retirement specialist Liverpool Victoria Financial Services Limited (LV=) has today announced the appointment of Simon Moore as its new chair.

Simon Moore will join the board as LV= chair, subject to regulatory and other third-party approvals. He will succeed interim chair Seamus Creedon, who will continue in his role as a non-executive director on the LV= board.

Simon brings extensive experience of the UK life insurance sector and asset management to LV= after a 30-year career spanning a wide range of financial institutions. They include Lloyds Banking Group, Chase Manhattan Bank, ABN AMRO, Barclays Bank and the Confederation of British Industry (CBI).

At Chase Manhattan Bank he was a member of the global insurance team in London and New York working across life, general insurance and reinsurance. At ABN AMRO he focused on insurance and asset management clients.

Simon is currently chair at PCF Group, RCI Bank UK and Cambridge & Counties Bank.

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