Sales growth for drawdown plans rises strongly in Q3 2019

The number of drawdown plans increased strongly in the third quarter of 2019 as the equity release market recorded its best quarter this year for volume and value of new business, according to new data from Key.

Key’s Equity Release Market Monitor showed that 11,772 plans, worth £886.59m, were taken out in Q3 2019 – with an additional £368.58m reserved for future use. The over-55s specialist adviser said the current economic and political turmoil has encouraged customers to be cautious.

Key announced the volume of plans taken out is 8% up quarter-on-quarter – 836 more from 10,936 – but 3% down year-on-year, which was down 361 from 12,133.

Key CEO, Will Hale, commented: “While the market is not seeing the double-digit growth of recent years, it continues to prosper and Q3 2019 has been the strongest quarter this year with people releasing over £887 million and reserving a further £369m.

“The growth in popularity of drawdown, the smaller amounts released and the increasing numbers of customers looking to remortgage, all points to borrowers who see the value of using their housing equity but want to do this as cautiously and responsibly as possible.

“Historically low rates and the wide range of products with innovative features mean that those who do want to help themselves or their families by accessing the value tied up in their home have a range of options.

“However, it also means that specialist later life advice is vital as making the wrong choice around whether to borrow, how much to borrow and how to borrow can have long term consequences.”

Across the country the biggest increase in value released was in Wales at 21%, followed by the West Midlands at 12%. Yorkshire & The Humber and London also saw increases, whereas the biggest drops in value released were in East Anglia, and in the South-West.

Wales also recorded the largest increase in plan sales at 18% followed by Yorkshire & The Humber on 14% and the West Midlands on 11% while London also saw gains. The biggest fall in plan sales was in the North-East.

more2life CEO, Dave Harris, added: “Today’s figures, which highlight the growing popularity of drawdown products, is excellent news for not only consumers but the wider equity release industry.

“Underfunded pension pots and longer retirements mean that growing numbers of people find themselves cash-poor but equity rich as they age. Later Life lending products are ideally suited to help make up any shortfall in income during retirement.

“As innovation and the advice capacity in the market increases, we will be in a position to help more retirees will enjoy better retirement outcomes.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.