The Flower Group has announced the launch of an all-in-one data analysis tool that aims to support the commercial growth of financial planning businesses.

Growth Centre looks to bring together advisers’ clients, plans, and business data into a suite of intuitive tools, offering insights to support commercial decision-making.

The group said the tool can help firms identify business inefficiencies, and provide data and insights to support succession planning.

Features of the Growth Centre dashboard include data segmentation, client and AUM waterfall charts, strategic decision support, income overview, and adviser income breakdown to support remuneration planning and benchmarking.

Firm-, regional- and adviser-level insights, including income and AUM, will be accessible through the dashboard, alongside AUM breakdown by product and platform, a platform migration tracker, client review tracking, and client segmentation and value analysis.

Advisers can also use the dashboard to respond to Financial Conduct Authority data requests.

The second part of the proposition is Growth Consultants, whereby advice firms can partner with Flower Group consultants who will create a personalised financial plan for their business.

They will also provide firms with up-to-date valuations, and assess what they could be worth in the future, to help business owners plan for growth.

The proposition will also include Growth Funding, which aims to connect businesses with financing and help them structure acquisitions, sales, or management buyouts, while Growth Partners gives advice firms access to other businesses for support.

“The biggest challenge small- to medium-sized advice firms face is that they dedicate so much time to client work that they have little capacity left to work on growing their business,” The Flower Group founder, Gordon Flower.

“The Flower Group recognises this problem, and we developed the Growth Centre as a solution. More than just a dashboard, the Growth Centre is a comprehensive interactive tool kit, providing a wraparound resource to help businesses grow, not just sell.

“The platform gives advisers a view of their business from a new perspective, as if looking at it through the lens of a CFO. With this data-driven view, they can see their growth prospects and build a more successful business.

“By combining valuable insights across the key areas of commercial, product, income and client, the Growth Centre allows advice business leaders to make better, faster decisions.

“It also enables them to meet increasingly intensive regulatory demands for data with ease. The early feedback we’ve had from advisers is that they are delighted to have such granular insights into their business and can now generate much more valuable reports with improved data standards.”

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