GBST has announced that its Composer platform will continue to power AJ Bell’s business across its advised and direct-to-consumer (D2C) channels following a long-term software contract renewal.

The new agreement extends the wealth administration software provider’s existing relationship with AJ Bell, having first partnered together 10 years ago.

GBST said that the renewal will provide “consistency of functionality and service”, while strengthening the service model that AJ Bell provides to financial advisers and customers.

“We have built an extensive knowledge of AJ Bell and its architecture, people, and processes, which helps to make the platform such an overwhelming success for advisers and end investors alike,” commented GBST head of EMEA, David Simpson.

“AJ Bell will continue to benefit from our commitment to an ongoing investment in Composer. This includes the new modern architecture that underpins Composer which will enable AJ Bell to continue to improve its platform functionality, control its operating costs, and further enhance the user experience (UX) of the platform in both the advised and D2C markets.”

AJ Bell chief financial officer, Michael Summersgill, added: “GBST is a long-standing technology partner, and this continuity will ensure we can continue to develop our investment platform in line with the needs of financial advisers and customers.

“We aim to be the easiest platform to use in the market and the underlying technology and service model our key technology providers deliver are important to achieving that ambition.”

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