Over a quarter of homeowners (26%) are now more likely to consider purchasing a new-build property compared to before the pandemic, new research from FJP Investment has indicated.
The investment firm commissioned an independent survey of 1,185 UK homeowners and homebuyers, and found that 50% would be willing to buy a new-build for their next home. This figure jumped to 65% among those aged between 18 and 34.
FJP Investment’s research also found that 39% of homebuyers viewed new-build developments as part of the search for the last property they bought. Almost a quarter (24%) of respondents said they would consider investing in a new-build property but not living there.
Furthermore, around three quarters of respondents (74%) said they are attracted to the greater energy efficiency of new homes. Over two thirds (68%) consider the modern facilities and furnishings to be another appealing factor, while 45% said a big selling point is that new-builds are free from the complications that come with a property that has had previous owners.
“The UK property market has been a hive of activity over the past 18 months, and our research clearly shows that more people are now considering new-builds for their next home or property investment,” commented FJP Investment CEO, Jamie Johnson.
“The greater energy-efficiency and conveniences that modern developments afford stood as a key factors working in the favour of new-builds.”
However, FJP Investment’s study also highlighted some perceived downsides to new-builds. The majority (64%) of UK homebuyers consider them to be overpriced, while 43% feel they are usually unattractive.
“We cannot ignore the concerns homebuyers voiced,” Johnson added. “For example, many are wary of purchasing a poorly-built home, while others consider them to be located in less desirable areas or to lack character.
“The government has already stated its desire to build beautiful homes. It must support those claims by investing in infrastructure and supporting the construction to ensure the high standards of new-build developments.”
Latest News
Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget
The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.
NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?
Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories