Fintech start up, Eligible, announced it has assembled a new advisory board comprised of mortgage industry leaders.

The group revealed Zafar Alam has been appointed chairman, with Andy Gray, Maria Harris, Peter Rollings and Saul Conway also joining the board to provide strategic and product expertise.

Eligible’s smart AI customer retention solution, Retain, has helped to innovate the mortgage market and the start-up suggested its new advisory board will work with management to ensure that it stays at the ‘forefront of industry trends.’

Chairman, Alam, has more than 40 years of experience in investment banking, and was part of the top executive group of ABN AMRO and RBS, where he managed and grew several banking teams.

Elsewhere on the board, Gray has more than 30 years of experience in the UK banking sector and was managing director of mortgages at Barclays, deputy chairman of the Council of Mortgages Lenders and a member of the executive committee.

As director of intermediary lending at Atom Bank, Harris designed, built and launched the UK’s first fully digital mortgage, while Eligible also noted that Rollings has previously been Marsh & Parsons CEO, and managing director of Foxtons where he was responsible for leading the rapid growth of both businesses.

Also joining the board, Conway is the founder and managing director of broker firm AS Financial, which deals with £1bn in property transactions every year.

“We’re excited to have industry leaders join our journey,” Eligible CEO and co-founder, Rameez Zafar, commented. “Their guidance will help us grow, innovate and most importantly help us do the best by our partners.

“They believe in us, our vision and our product, which is a resounding enforcement for the work we’ve put into our business. Together we’re looking to make a transformational impact for the mortgage market. Watch this space.”

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