Confidence in financial wellbeing is growing among the UK’s working population, according to new research by LV=.

Findings from LV=’s third Reaching Resilience report revealed that 69% of workers surveyed said they feel financially resilient, up from 65% in 2023.

LV= also found that 18% of workers now consider themselves to be “very financially resilient”, which was a 4% increase from 12 months earlier.

The report, which examined financial attitudes across diverse groups, also showed that 77% of parents with young children reportedly feel secure, up from 63% in 2022, while 79% reported that they feel more resilient than a year ago.

LV= described these “findings” as positive and said they indicate a “shift in outlook” as people continue to successfully navigate external pressures, such as the cost of living crisis and changing economic conditions.

Protection sales and marketing director at LV=, Mike Farrell, said: “This is a significant moment, and with increasing optimism, people are rethinking their financial priorities.

“Our research has revealed this as an ideal time for advisers to have meaningful conversations with their clients about the importance of protection. Whilst it’s encouraging to see financial confidence on the rise, our findings show that the right protection could further strengthen this sense of security.”

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