IMLA announces Generation Home as new member

Generation Home has been confirmed as the latest member to join the Intermediary Mortgage Lenders Association (IMLA).

The mortgage lender’s addition takes IMLA’s total membership to 67 firms, comprised of 52 full members and 15 associate members.

Generation Home, founded in 2019, is a lender focused on providing affordable solutions for first-time buyers. The firm encourages buyers to enhance their borrowing potential with friends and family funds, and specialises in connecting first-time buyers with a range of 95% and 90% LTV products on standard properties and new builds. Its income booster features allow lenders to expand their budget and build their own equity stake, helping borrowers with the opportunity to afford their first mortgage.

Newly appointed commercial director, Peter Dockar, will represent Generation Home at future IMLA meetings.

Dockar commented: “We’re delighted to become full IMLA members. Being a member gives us the chance to collaborate with other leaders in the sector, it’s only by working together that we can collectively deliver much needed change to the housing market.

“We look forward to engaging with the association’s wider membership over the coming months, contributing our unique perspective on the first-time buyer space.”

IMLA executive director, Kate Davies, added: “It is great to be able to welcome Generation Home as the latest full members of IMLA, and we look forward to hearing their unique perspective at our upcoming engagements.

“While they’re new to the field, they’re undertaking some very exciting work in the first-time buyer market so we’re eager to hear the insight they can share as a new player.”

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