Just Wealth, the financial services arm of national brokerage Just Mortgages, has added the 7IM platform to its range of investment platforms.

The new platform will give Just Wealth’s advisers more options when placing client pension and investment funds.

As one of the UK’s largest broker firms, Just Mortgages and its 600 brokers support more than 40,000 customers across the country.

The firm said that the wider proposition it can now offer through the platform will support the growing number of referrals provided to Just Wealth advisers by sister company, Just Mortgages.

Head of wealth at Just Wealth, Dave Magee, commented: “Through our strategic partnership with Just Mortgages, we are in the fortunate position to be able to offer our advisers a healthy pipeline of potential customers. To properly meet their investment needs and ensure the best possible outcomes, we need the right technology and platforms in place.

“The addition of 7IM is a great opportunity to strengthen our proposition, all while improving our operational efficiency and our ability to scale-up to meet the demand from referrals. The platform has been launched internally, with all our advisers trained up on its functionality and some of its unique features that will assist with our clients’ financial objectives.”

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