Property portal, OnTheMarket, has launched a new umbrella brand, OnTheMarket Money, to provide consumers with access to financial services and other products associated with the home moving process.

OnTheMarket’s first partnership under this new brand is with mortgage broker, London & Country Mortgages (L&C), which will provide consumers with access to mortgage products and support via the portal.

A majority agent-owned company, OnTheMarket is a UK residential property portal provider that advertises properties by customers who do not list their properties with either Rightmove or Zoopla.

The change will support consumers seeking a mortgage in principle and provide them with an idea of how much they might be able to borrow, helping them save time by focusing on appropriate price brackets before contacting agents.

OnTheMarket revealed that the consumer referral partnership with L&C is one of several integrations it plans to launch over the next 12 months, with the roll-out of a fee sharing mortgage referral solution – so that agents can earn referral fees – expected later this year.

“The launch of OnTheMarket Money is a key step in our evolution towards becoming a ‘one stop shop’ technology company that provides services for agents and consumers, across the entire property ecosystem,” said CEO of OnTheMarket, Jason Tebb.

“Our financial services offering will encourage and facilitate consumer interaction opportunities by providing tools to help make the home moving process easier and more straightforward.

“We’re delighted to be working with L&C to make their services available to the millions of serious property seekers who visit our site each month. This partnership will help add even more value to consumers, as well as being financially prepared in readiness for their next move. This will combine perfectly with our ‘buyer ready’ proposition to ensure that our customers receive qualified leads from serious property seekers.

“By having all this information and access to professional mortgage advice in one place on site, property seekers will have a much better understanding of their borrowing capabilities before engaging with an agent.”

Chief commercial officer at L&C Mortgages, Adam Connolly, added: “We’re thrilled to partner with OnTheMarket and bring our no fee, whole of market advice to all those looking for a new home. In a fast-paced mortgage market we believe that advice is even more crucial for customers.

“L&C is excited to bring our know how to helping prospective buyers get mortgage ready, putting them in the best position to make their next house move a successful one. That will have clear benefits not only for consumers but also for OnTheMarket agents.”

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