Principality Building Society has announced a new partnership with insurance specialist firm, Vita, to offer whole of market protection advice to its members.
 
The move will allow Principality members to seek protection advice from Vita’s advisers, which includes solutions to cover their mortgage, income, family and business.
 
Vita takes into account members’ circumstances and requirements and then searches the market before offering a tailored protection portfolio. The insurance specialist has been offering impartial protection advice to customers for over 10 years.

Principality head of distribution, retail and agencies, Shaun Middleton, said: “We’re pleased to be bringing Vita on board as a protection partner, to offer impartial advice to our members and customers.

“As a mutual society, we believe it’s important to provide members with access to advice on safeguarding the future for their families and themselves, which in turn can give them some peace of mind.’’
 
Vita director, Paul Reed, added: ‘’We’re delighted to be partnering with Principality. We look forward to supporting its members by providing expert advice and sourcing market-leading insurance products, ensuring they have financial resilience against whatever life may throw at them.

“Both our values are very aligned in ensuring the customer is at the heart of all that we do, so this feels like a very natural fit for us.”

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