The financial services industry is "aggressively masculine" and deters women from buying mortgages, pensions and investments, a new report has shown.
Research firm Kantar surveyed 30,000 women and concluded that financial advice is largely a "man's world". Some women stated that they felt "diminished" when talking to a financial adviser.
The report's lead author Amy Cash stated that women are often being ignored when talking to financial experts.
"If anything, women are seen as more competent than men in managing everyday finances," Cashman said.
"But where you see the difference is when you get into higher value products - things like savings vehicles, investments, pensions."
The research firm said women they interviewed thought financial experts, such as advisers and mortgage brokers, were "arrogant and untrustworthy" and "living in a different world".
As a result, women were more likely to keep their money in the bank - potentially losing financial services organisations a £130bn opportunity "by not winning over women".
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