Mortgage and protection consultancy firm, Yorkshire Financial Consultancy Limited (YFC), has become the latest partner of the Northern Powerhouse Partner Programme.

YFC, a current member of PRIMIS Mortgage Network, provides a wide range of mortgage and protection products to customers throughout the Yorkshire region.

The Northern Powerhouse Partnership Programme is a campaign specific to the North of England designed to boost the local economy through investment in skills, innovation, transport and culture.

YFC has joined more than 300 businesses, civic bodies and charities based in the North to have partnered with the Government-led initiative in recent years.

YFC operations director, Jonathan Needham, commented: “We are incredibly proud of our northern roots so to have become a part of the Northern Powerhouse is a real honour.

“This would not have been possible, however, without being part of a progressive network like PRIMIS – the team offered us tremendous support throughout our application to become a member of the Northern Powerhouse.

“We have always been committed to supporting the development of the North and we strongly believe that our plans for future business growth run parallel with those of the Partner Programme.”

Being part of PRIMIS has provided YFC with access to exclusive mortgage products for customers, bespoke adviser training and digital tools designed to enhance the advice process.

The partnership has ensured that YFC’s advisers are equipped with the content and tools to serve the firm’s growing customer base in the North, as well as drive its overall expansion plans with the new help of the Northern Powerhouse initiative.

PRIMIS chief operating officer, Toni Smith, added: “At PRIMIS, we are committed to supporting all our businesses nationally and locally and helping them thrive. The long-held view that a broker supports their local community is still very much true today.

“This is why it is so important to equip them with the right tools and guidance to enable them to best serve their clients. We will continue to enhance our offering so that more advisers across the UK are able to strengthen their business and gain the recognition they deserve.”

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