Half of IFA firms earn 2% or less on cash reserves

More than half (56%) of UK independent financial advice (IFA) and wealth management firms earned 2% or less on their cash reserves in the last 12 months, Flagstone has revealed.

The firm’s latest quarterly poll found that just 6% of firms earned over 4%, while 4% of IFA firms did not know how much interest their cash reserves earned in the last year.

Flagstone said a crucial explanation for why a large proportion of firms are earning so little on their cash can be found in where these reserves are held, with 45% keeping most or all of their reserves in a business current account, while 41% only hold cash reserves in instant access business savings accounts.

Chief product officer at Flagstone, John Martin, stated: "This data strongly suggests that these firms haven’t, in the main, the time or resources to take advantage of the wealth of high interest options available to them as SMEs. That’s where low-friction solutions come into their own. A high base rate and stubborn inflation mean that the proliferation of high interest business savings options that would make an IFA firm’s cash work harder remains high."

The fintech company also revealed that 37% of IFA firms observe FSCS rules in relation to their cash reserves, but this proportion doesn’t suggest a “widespread disregard” for FSCS protection.

Over half (51%) of IFA firms have £120,000 or less in cash reserves, making the regulator’s adherence non-essential, and the data suggests that 9% of firms have more than £120,000 in cash but do not observe FSCS protection rules.

A fifth (19%) of IFA firms told Flagstone that they manage their cash reserves in a combination of instant access, notice and fixed term business savings accounts. The same proportion (21%) use a cash deposit platform like Flagstone.

The platform said that encouragingly, 73% acknowledge that a cash deposit platform would help them access the best rates for their cash without too much effort, while 31% said that use of a platform would help them "practice what they preach".

Martin concluded: "High proportions of IFAs see the value of better cash management and even recognise the benefits of cash deposit platforms to help them achieve better returns amid higher risk protection. That means that now greater work needs to happen to convert that ability to see the benefits into real action to take advantage of them.

"IFA firms aren’t immune to the pressures facing SMEs throughout the UK: high business rates and employment costs, and late payments are universally challenging. Just as they advise their clients to make shrewd financial decisions, we’ll be fascinated to see how more IFAs can be tempted to explore fast, flexible and efficient ways to safely turn their dormant cash reserves into secure and active income generation vehicles."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Mortgage Advice Bureau and AI in the mortgage sector
Chief executive officer at Mortgage Advice Bureau, Peter Brodnicki, and founder and managing director at Heron Financial, Matt Coulson, joined content editor Dan McGrath to discuss how Mortgage Advice Bureau is using artificial intelligence to make advancements in the mortgage industry, the limitations of this technology and what 2026 will hold for the market

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

Advertisement