Smart Money People has become the latest member to join the Intermediary Mortgage Lenders Association (IMLA).

The addition of the financial services review site now brings IMLA’s membership total to 69, comprising 55 full members and 14 associate members.

Smart Money People provides consumers with a platform to review financial service providers they engage with, to help users compare companies on factors such as product, service, value for money and the degree to which they treat customers fairly.

At the same time, it provides data and insights to financial services companies as to how they are perceived by its customers.

Smart Money People also produces a bi-annual mortgage lender benchmark broker survey, comprising adviser feedback on over 100 lenders.

As a result of joining IMLA, head of business development at Smart Money People, Jess Rushton, will represent the firm at association meetings.

Executive director at IMLA, Kate Davies, said: "We are very pleased to welcome Smart Money People as an associate member of IMLA. As the provider of a consumer-facing review platform, Smart Money People has a different perspective on the financial services industry to our other members.

"We look forward to them joining our discussions and sharing their insights, as we work together to evolve our industry and improve trust and transparency between lenders, intermediaries and borrowers."

Chief executive officer at Smart Money People, Jacqueline Dewey, added: "We’re delighted to be an associate member of IMLA. Mortgages has always been one of our key sectors, with the results from our twice-yearly mortgage lender benchmark survey providing valuable feedback to lenders.

"Our IMLA membership further reinforces our commitment to the mortgage sector, and we’re looking forward to sharing insights from the data we capture from intermediaries and consumers."

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