Guardian Financial Services has announced that its new income protection cover is now live on the IRESS, iPipeline and LifeQuote sourcing platforms.

Advisers using these platforms will now have access to a full range of Guardian products and can quote and apply on the firm’s Protection Builder 2.0 system.

These include income protection, life protection, critical illness protection, combined life and critical illness protection and optional children’s critical illness protection.

Details of the new income protection cover were announced to the market on 28 March and Guardian suggested that the “own job” definition has been welcomed by advisers, as opposed to the more traditional “own occupation”, a feature which the firm has designed to provide more certainty at claim.

Marketing and proposition director at Guardian, Jacqui Gillies, said: “We are delighted to announce we are now live on IRESS, iPipeline and LifeQuote and advisers can start recommending our income protection as a standalone product or part of a full menu with Guardian.

“We’ve been really pleased with the market’s reaction to the product so far and anticipate a significant opportunity in this space as our valued advice partners help more clients to improve their financial resilience.”

Head of partnership services at Openwork, Setul Mehta, added: “I’m very happy to see Guardian go live in this space and the proposition embodies some nice industry game changers. ‘Own job’ is much clearer for a customer and I suspect some industry peers will be trying to introduce this definition in the future.

“I also welcome the flexibility of the product, with its choice of two-year and full-term payment periods and a variety of deferred periods. It’s important to have a range of affordable, yet quality, options during these times when costs are high and client budgets are under pressure.”

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